Use “CPR” on prospect objections

This is an interesting read about handling sales objections.

It relates specifically to the insurance industry but a lot of what is covered is relevant to all other sorts of sales scenarios as well.

Hope you take the time to have a look.


Many insurance sales professionals fear, or worse—hate—handling objections. What you tell yourself at the moment you field an objection is critical. Is it something negative: “This is the part of the job I really hate,” or “Oh no! …

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