Like most everything else in life sales objections are about how we frame them more than they are about reality.
Everything that happens to us is coloured by our perception of it.
Our perceptions are governed by our values, past experiences, our intentions and our current mood.
So, what about objections ?
Maybe some of what we think are objections are not and maybe they are not buying signals either maybe they are just someone trying to understand what we are offering and how much benefit it could be for them.
That’s what the following article from Paul McCord states quite well.