It has been a strongly held belief that sales objections are buying signals.
Well they can be and sometimes they are not.
Sometimes they are an example of sloppy saleswork being done early in the sales process.
Sometimes they are just a manifestation of good ole procrastination.
Obviosly, you need to know how to deal with sales objections as that ability is your insurance policy. Otherwise once you get an objection, for whatever reason, the sale has ended. I am available for sales coaching on how to handle YOUR sales objections
The article below asks the question are sales objections buying signals.